What is MAP Pricing?

14th Jun 2016

Did you know many manufacturers are now requiring suppliers to advertising their products at MAP price?

MAP actually stands for Minimum Advertised Price. We can sell the product for what we deem necessary, but have to advertise at the higher MAP price. This essentially protects the distributors that sell products only locally. These small distributors need larger margins to survive. Mile-X Equipment, Inc. sells millions of dollars annually and is capable of selling products at a very low margin. Most Jet, Powermatic and Wilton products are advertised at the higher MAP price. Take the time and give us a call at Ph: 800-837-3818 or drop us an email at sales@mile-x.com to see what we can do for you!